hi, i'm ellie. i built StratoPlanner because i needed it.
i was diagnosed with ADHD in college, after two years of asking myself why simple things felt so heavy. once i understood my brain, i went looking for a planner built for it. it needed to exist, so i made it, together with clinical psychologists at Duke's ADHD Center for Women and Girls and 80+ people who share this brain.
everything in StratoPlanner, i use myself. every page exists because of a specific piece of neuroscience research or a conversation with someone whose brain runs on novelty, urgency, interest, and accountability — not guilt or willpower.
the physical planner is disc-bound and modular because switching between layouts mid-week keeps the system alive. the digital version exists because not everyone has room on their desk, and because iPad annotation apps are the perfect intersection of structure and novelty that ADHD brains crave.
the layouts are proof that your brain isn't broken. traditional planners run on assumptions that don't match the way you operate. this one does.
i am proud of myself. and i'm proud of what we built together.
why we're here
mission & vision
our mission
To deliver a neuroscience-backed planning ecosystem tailored for individuals with ADHD, designed to work with their brains instead of against them. Through our tools, we strive to help neurodivergent individuals feel understood and supported, empowering them to navigate productivity with confidence, embrace self-compassion, and create meaningful, lasting success on their own terms.
our vision
To prioritize neurodivergent success in a world built for neurotypicals by creating tools and systems that center their unique needs. Our aim is to spark and sustain conversations about building more equitable productivity solutions, reshaping how society supports all minds in achieving their full potential.
core values
flexibility
We believe productivity is not one-size-fits-all. StratoPlanner adapts to the evolving needs of neurodivergent individuals, empowering them to create systems that work on their terms.
accountability
At StratoPlanner, accountability means honoring our promises to the ADHD community. We are committed to delivering reliable, research-backed solutions that users can trust.
self-compassion
We prioritize self-compassion over self-criticism, creating systems that celebrate progress, not perfection. StratoPlanner fosters a sense of care and empowerment in every interaction.
inclusivity
We are committed to creating equitable tools that empower individuals to thrive while sparking meaningful dialogue about how society can better support diverse cognitive needs and foster inclusivity at every level.