a tool should fit the mind that uses it

a planner for the brain with forty tabs open

your working memory is holding all forty. these pages hold them instead. every page is undated, so a skipped week never turns into evidence against you.

because it's allowed to be easy.

ellie, the founder of stratoplanner

first, the truth

you were handed tools built for a different brain.

rigid grids and printed dates were built for a brain that runs on routine. yours runs on interest, urgency, and novelty. every planner you abandoned was a mismatch, and you read it as a character flaw.

name the feeling. i built the page for it.

tap the experience that sounds familiar

sources
  1. Masicampo, E. J., & Baumeister, R. F. (2011). Consider it done! Plan making can eliminate the cognitive effects of unfulfilled goals. Journal of Personality and Social Psychology, 101(4), 667–683.
  2. Barkley, R. A. Taking Charge of Adult ADHD. Guilford Press.
  3. Barkley, R. A. The Important Role of Executive Functioning and Self-Regulation in ADHD. russellbarkley.org
  4. Ptacek, R., et al. (2019). Clinical implications of the perception of time in ADHD: a review. Medical Science Monitor, 25, 3918–3924.

if any of those sounded like your week, this was built for you.

get the digital planner

$29.99, instant download

nineteen pages, one system

built to meet the day you're actually having

start where you are

some mornings arrive with a plan already forming. others, getting out of bed is the whole plan. the page in front of you changes with the day, so a low day never has to look like failure.

try it: how much have you got today?

get unstuck

you already know what needs to happen. knowing was never the problem. so the page never asks for the whole thing at once, just the next five minutes you can actually picture.

try it: tap the big scary task

watch it count

by evening, finished things fade fast and the unfinished ones stay loud. this page keeps score for you, and the invisible work counts too.

try it: tap a square for anything you did today

ellie, founder of stratoplanner
from the founder

ellie

i believe a tool should fit the mind that uses it.

for years, the cruelest voice in my life was my own. i could not make myself do the small things. send the email. leave my room. open the book i used to love. my head arrived every morning with a thousand things in it, all urgent, all equally loud, and the pressure to do every one of them at once froze me so completely that i did none of them. then i felt burned out, and told myself i had no right to be, because it looked like i was doing nothing at all.

so i decided i was the problem. every planner i bought agreed: a box the width of a receipt, and a brain too full for it.

then i was late-diagnosed with adhd at duke, and my first feeling was relief so deep it felt like joy. there was a reason. and if there was a reason, there were tools. i could finally work with my brain instead of against it.

so i went to the research and built the pages i had been searching for. the ones for 9am on a monday, when everything feels urgent and nothing feels possible.

here is what i know now. the voice in your head softens the moment your tools start fitting your brain. that is why strato is so much more than a planner. it is a case for building for every kind of mind, including yours.

your brain has been working this entire time. the paper finally caught up.

a kind brain is a working brain

— ellie

shop the system

eight ways an adhd brain gets stuck, and the one minute fix for each

eight ways an adhd brain gets stuck, and the one minute fix for each

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the paper planner, pre-order

the paper planner, pre-order

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